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Big Business Marketing for Small Business Budgets by Jeanette Thomas McMurtry,

Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives business help marketing small and Web-based technologies now allow global businesses to appear business help marketing small and behave much "smaller" than in the past, leaving local businesses scrambling to uncover new areas of differentiation business help marketing small and competitive advantage. "Big Business Marketing for Small Business Budgets shows small business owners how to make the most of their limited marketing dollars by capturing the lifetime loyalty of their most valuable customers. This hands-on, how-to-do-it book features tricks business help marketing small and techniques of global marketers from Amazon.com to American Express that operations of all sizes can use to quickly business help marketing small and inexpensively: Develop precise, personalized marketing programs Incorporate the Internet with existing marketing activities Collect business help marketing small and utilize valuable customer preference data for marketing "individually" to customers In today's price-driven, "What's in it for me?" marketplace, developing business help marketing small and sustaining long-term customer relationships has become increasingly difficult for smaller businesses--but not impossible. Let "Big Business Marketing for Small Business Budgets show you how to compete with your largest competitors--and adopt business help marketing small and adapt their well-researched tips business help marketing small and techniques to gain lifetime customers.
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The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques That Really Work

Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful business help marketing small and inexpensive Internet-based marketing tools business help marketing small and techniques that are available to them. These tools business help marketing small and techniques can mean the difference between a viable business business help marketing small and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools business help marketing small and tactics to market their small business around the world with little investment business help marketing small and even less risk. Full of practical ideas on reaching new customers business help marketing small and increasing sales, this book will make a real difference in the success rate of small businesses business help marketing small and start-ups everywhere.
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